AI Search Visibility Blog | Insights & Data | Otterly.AI - OtterlyAI - Your Partner for AI Search Monitoring, AEO & GEO
Research report
The YouTube Citation Study 2026
OtterlyAI’s YouTube GEO Study: What Actually Gets Your Videos Cited by AI Search YouTube has over 2.7 billion monthly active users and consistently ranks among the top 10 most cited domains in AI-generated search responses. That makes it more than a social media channel. It’s become an essential part of AI Search Optimization. OtterlyAI analyzed […]
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GEO Experiment
We Tested AI vs Human-Written Content. The AI Page Won by 40x.
To be honest, the following words are not easy for me to write. Why? Because I’ve been telling everyone in the past few months and weeks: DON’T use AI-generated content on your website. I haven’t believed in the hype. I was pretty sure that AI-generated content doesn’t rank on Google, nor would it be cited […]
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News
OtterlyAI Earns Top AEO Platform on G2’s Best New Software Awards 2026
OtterlyAI has ranked #10 on G2’s 2026 Best Software Awards, earning a place on the Rookies of the Year list. OtterlyAI is the only company in the Answer Engine Optimization (AEO) category to place in the overall Top 10. G2 evaluated 25,115 products across software categories. Of these, 211 met eligibility criteria and 25 were […]
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AI Search Experiences
OtterlyAI + Noble: How to Turn Citation Insights Into Brand Mentions That Matter
Tracking AI visibility is only the first step. Acting on it is what moves the needle. Today, we’re announcing a partnership between OtterlyAI and Noble to help teams move from insight to execution, faster. In brief From monitoring to actionability in AI search AI-powered search engines like ChatGPT, Perplexity, and Google AI Overviews don’t rank […]
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AI Search Experiences
Bing Webmaster Tools AI Performance Report: How to Analyze and Optimize Your Copilot Citations
Microsoft just launched its AI Performance report in Bing Webmaster Tools – giving website owners the first official look at how Copilot uses their content. We analyzed our own data (as well as other demo data) from day one with OtterlyAI and Bing Webmaster Tools. Here’s what we found, what it means, and how to […]
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Research report
Llms.txt Experiment: What Marketers Get Wrong about llms.txt
Will llms.txt actually improve your AI visibility?In this OtterlyAI research piece, we test real AI crawler data to see whether llms.txt meaningfully affects how AI systems discover and use web content. Study Methodology About This Research: OtterlyAI implemented an /llms.txt file at the root of an experiment website and monitored AI bot traffic over a […]
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AI Search Experiences
8x More AI Citations in 12 Months: A Medical Device GEO Case Study
If you want AI citations fast, you need to align your content with how LLMs choose sources: clear entities, tight answers, and prompt-led coverage that matches real user phrasing. In this medical device geo case study, Neur Digital, one of our Agency Partners used OtterlyAI to research prompt phrases, fill content gaps, and refresh pages […]
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AI Search Experiences
News
We Rebuilt the GEO Audit From Scratch. Here’s Why.
When we launched our first GEO tools, the Domain Audit and URL Audit, they were a starting point. A way for marketing teams to get a quick read on how to improve on-page signals and content to perform in AI search. They worked. But “worked” isn’t good enough when AI search is changing this fast. […]
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AI Search Experiences
Real vs Estimated Prompts: I Analyzed 100s of Real ChatGPT Queries
Two questions come up every time I talk about AI search with marketing teams: “How do I find real prompts from real people?” And the skeptic’s follow-up: “Why should I even bother optimizing for estimated prompts?” Fair questions. So I ran an experiment to find out. Study Methodology About This Research: We analyzed hundreds of […]
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AI Search Experiences
The AI Citation Economy: What 1+ Million Data Points Reveal About Visibility in 2026
TL;DR: OtterlyAI just analyzed over 1 million citations across ChatGPT, Perplexity, and Google AI Overviews. Study Scope: Analysis of 1+ million AI citations across ChatGPT, Perplexity, and Google AI Overviews from January-February 2026. Key Findings: Primary Actions: Fix robots.txt blocks → Audit crawler access → Create reference-grade content 📌 Key Takeaways The findings reveal a […]
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AI Search Experiences
Why Brands Should Audit AI Crawler Access Now
Understanding and Controlling the AI Bots Crawling Your Website A Comprehensive Guide for Digital Leaders, CIOs, and Brand Managers In the past 18 months, a quiet revolution has taken place on the internet. While your team focused on traditional SEO and security threats, a new generation of automated crawlers has been systematically indexing your website’s […]
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AI Search Experiences
What Pharma Brands Reveal About AI Search: Insights from komm.passion | Team Farner Citation Study
Our German agency partner komm.passion | Team Farner just published something interesting. They analyzed how the five highest-grossing pharmaceutical products appear across AI search platforms in Germany, Austria, and Switzerland. They used OtterlyAI to track citations across ChatGPT, Gemini, Google AI Overview, and Perplexity. The results confirm what we’ve been seeing in other industries, with […]
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AI Search Experiences
AI Search Brand Visibility: How to Track and Replay Your Brand’s Performance
AI search brand visibility measures how often and how prominently your brand appears in AI responses from ChatGPT, Perplexity, Google AI Overviews, and similar AI Search Engines. Most marketing teams track their own AI search brand visibility and performance. But they’re blind to what matters most: Competitive Movement in their industry. Why Brand Visibility Matters […]
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AI Search Experiences
What We Know so Far About Optimizing Content for AI Search
As an AI SEO agency founder, I’ve been keeping a close eye on the ongoing debates about how to optimize content for AI search. Some experts insist on GEO-specific tactics like content chunking. Others say you just need to “create good content” and everything else will follow. But what does the data actually tell us? […]
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AI Search Experiences
New: OtterlyAI Looker Studio Connector: AI Search Visibility Reporting in Google Looker Studio
Your AI search visibility data now flows directly into Google Looker Studio. Build the dashboards you want, automate the reports your team needs, and share AI search performance without an OtterlyAI account. All inside your Looker Studio account. The reporting problem with AI search Tracking brand visibility across ChatGPT, Perplexity, and Google AI Overviews generates […]
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News
Research report
Two Different Googles: 30,000+ AI Citations Across AI Mode and AI Overviews Play By Separate Rules
Google search is no longer a single AI system with a single rulebook. A study by OtterlyAI reveals that Google is quietly running two parallel AI search experiences: AI Overviews, which are the familiar AI summaries at the top of search results, and AI Mode, the new AI-powered chat-like search interface. In this study, we […]
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News
OtterlyAI Named High Performer for Answer Engine Optimization Tools in G2 Winter 2026 Report
G2 has recognized OtterlyAI as a High Performer in the Answer Engine Optimization category. This follows our recent selection as a Gartner Cool Vendor for AI in Marketing, our recognitions as the best Generative Engine Optimization (GEO) Tool by OMR Reviews and the Top SEO Software 2025 by Tekpon. Answer Engine Optimization tools help brands […]
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AI Search Experiences
Introducing Workspaces: Scale AI Search Across All Your Clients
At OtterlyAI, we are excited to introduce Workspaces, a new way to create, manage and scale AI Search Analytics and Optimization inside OtterlyAI. This is particularly helpful for agencies, and brands managing dozens or hundreds brands. Agencies don’t just manage one brand. They manage many different brands, each with its own goals, reports, content performance, […]
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News
OtterlyAI and PressRanger Partner to Improve AI Search Visibility Through PR
Press Ranger, an AI-powered PR platform, has partnered with OtterlyAI, an AI search monitoring platform, to help brands improve their visibility in AI search engines like ChatGPT, Perplexity, and Google AI Overviews. Press Ranger becomes OtterlyAI’s preferred PR partner, while OtterlyAI provides AI search tracking for Press Ranger’s clients. Why does PR improve AI search […]
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News
OtterlyAI Recognized as a Cool Vendor in the 2025 Gartner® Cool Vendors™ for AI in Marketing
Vienna, Austria – November 4, 2025 – OtterlyAI has been named as a Gartner Cool Vendors for AI in Marketing The Austria-based company is one of just five vendors featured in 2025 Gartner 2025 Cool Vendors in AI Marketing report. We feel the acknowledgment focuses on companies offering technologies that reshape how brands gain visibility […]
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News
Prerender.io and OtterlyAI: Bridging the Gap Between AI Search Analytics and Technical Execution
We analyzed over 1 million AI citations across ChatGPT, Perplexity, and Google AI Overviews. The results revealed something critical: if your site relies heavily on JavaScript, you’re invisible to the AI engines reshaping how people discover content. The JavaScript Problem Nobody’s Talking About AI crawlers can’t interact with JavaScript the way search engines do. When […]
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AI Search Experiences
Extract Prompts from Google Search Console – the Easy Way
Ever thought about your Google Search Console as a goldmine of prompt ideas?Yep, those weird, wonderful, and sometimes painfully specific search queries are basically people prompting Google … the world’s first generative engine. So why not use them for your prompts too? Here’s the idea:When you filter queries that start with words likehow, what, why, […]
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AI Search Experiences
Website Citations, Domain Categorization and On-Page Brand Analysis for Better Gap Analysis
Today, I’m happy to announce some exciting product updates that will make your life easier when analyzing the different website citations. Website citations are a crucial part of AI Search experiences these days. As marketing teams and brands, we want to optimize for more brand mentions on ChatGPT, but also for more website citations. Put […]
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News
OtterlyAI and newsrooms announce tech partnership for optimized AI content and AI Search Analytics
Vienna, October 21 2025 – AI-powered search engines such as ChatGPT, Perplexity, and, in particular, Google AI Mode, which has recently been launched in Europe, are fundamentally changing users’ search behavior. Today, the two tech companies newsrooms and OtterlyAI announced their strategic partnership to offer companies and publishers AI search monitoring solutions for generative engine […]
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AI Search Experiences
🕸️ The Future of Agentic Websites
1. The Human Web Is Evolving For 25 years, we’ve been designing the web for human eyes.Big photos. Fancy animations. That one video that autoplays just when you least expect it. We obsessed over how it looks. And it worked! The web became beautiful – a digital showroom for human attention. But here’s what’s changed: […]
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AI Search Experiences
AI Search Optimization: How to Get Found in a Bot-First World
Thomas Peham, CEO and Co-Founder of OtterlyAI, recently joined the AI Insiders podcast to unpack how generative AI is rewriting the rules of search, SEO, and brand discovery. His message was clear: If your brand isn’t showing up in AI-generated responses, you’re missing out on your future customers. Watch the full episode: In this session, […]
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AI Search Experiences
ChatGPT Just Became a Storefront. Is Your Brand Ready to Sell Inside a Chat?
🛍️ From SEO to GEO to ACO: Selling Directly Inside ChatGPT Remember when getting your products on Amazon felt like the biggest leap in digital commerce? Now imagine your store isn’t just on a marketplace – it’s inside the AI assistant that millions of people chat with daily. Welcome to the age of ChatGPT Instant […]
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News
Product News: Better Brand Reporting with OtterlyAI
We just launched something big inside OtterlyAI – and if you’re serious about AI search visibility, you’re going to want this. This is Thomas, CEO at OtterlyAI, and today I’m super excited to let you know that we just released updated Brand Reports within OtterlyAI allowing you to see Key Metrics at a glimpse and […]
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News
OtterlyAI Named Top-Rated Generative Engine Optimization (GEO) Tool in Germany
OtterlyAI Named Top-Rated Generative Engine Optimization (GEO) Tool in Germany, Cementing Leadership in Generative Engine Optimization October 1, 2025 | Vienna, Austria – OtterlyAI, the AI Search Monitoring and Optimization Platform trusted by 10,000+ Marketing professionals, today announced it has been recognized by OMR as both a Top Rated Generative Engine Optimization (GEO) Tool and […]
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AI Search Experiences
How often does ChatGPT trigger a Web Search?
How frequently does ChatGPT initiate a Web Search? The short answer: OpenAI has not shared that information. ChatGPT Search is one of the most powerful features of ChatGPT. As marketers, we value it highly since it drives referral traffic to our websites. However, there is limited public data available about ChatGPT Search. Naturally, this leads […]
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AI Search Experiences
AI Search Engines Love Press Releases – How We Boosted Our Brand Mentions on ChatGPT, Copilot, Gemini, and AI Overviews
In our AI Search Study conducted earlier this year, we demonstrated that media coverage and strong editorial content play a crucial role in being discovered and recommended on ChatGPT and other AI search platforms. These emerging AI search tools actively favor high-quality editorial material, frequently citing and referencing publisher websites of all sizes. Hence, PR […]
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AI Search Experiences
OtterlyAI Celebrates 10,000 Users, Cementing Role as Best AI Search Monitoring Tool for SEO Professionals
Vienna, Austria, Sept. 23, 2025 (GLOBE NEWSWIRE) — Otterly.AI, the leading platform for monitoring brand visibility and content citations across AI-search and LLM-powered platforms, today announced that it has crossed 10,000 users on its Platform, further validating its position as the best AI Search Monitoring Tool for SEO Professionals. Since its founding, Otterly.AI has been committed to helping […]
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AI Search Experiences
GEO
How to Get Your Website Cited by AI – The 6-Step Playbook for Generative Engine Optimization (GEO)
Hi there, This is Thomas, CEO at OtterlyAI. Over the last months, I’ve onboarded dozens of marketing teams to OtterlyAI and AI Search Optimization / Generative Engine Optimization. In this article, I summarized all the GEO (Generative Engine Optimization) activities that truly matter. These are proven tactics and efforts I have either tested first-hand, seen […]
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AI Search Experiences
The Most Popular AI Search Engines & LLMs in Asia (APAC) (Top 15 Economies)
AI chat and “answer engines” have exploded across the world and also across Asia–Pacific. Below is a concise, country-by-country view of which consumer AI search engines and chatbots are most used today- mixing global and local players – across the top 15 APAC economies by GDP (China, Japan, India, South Korea, Australia, Indonesia, Taiwan, Thailand, […]
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AI Search Experiences
What Is llms.txt? Should You Care?
In the shifting landscape of AI-powered search, you’ll occasionally hear a notion like: “Just publish your llms.txt and the AI systems will favor your site.” That’s an overpromise. But that doesn’t mean the idea is worthless. Let’s explore what llms.txt really is, how llms-full.txt complements it, when it might help you – and when it’s […]
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AI Search Experiences
Can AI search bots crawl my website? Here’s why it’s important and how to check.
Is your website accessible to AI search bots? Here’s how to check and why it’s important. Let’s break it down. Your website might feature the most valuable and authoritative content in your industry. Yet, it could still be overlooked and fail to get cited or referenced by AI Search Engines like ChatGPT – and you […]
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AI Search Experiences
The Ultimate Guide to Prompt Research: 17 Ways to Find Prompts for ChatGPT & AI Search
This question has been living rent-free in my head for months: Every marketing team I’ve spoken to recently is asking some variation of this. And honestly, it makes sense. “How do we know what prompts our customers are using on ChatGPT?” or “Which prompts matter most to our ICP (Ideal Customer Profile) right now?” It’s […]
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AI Search Experiences
Introducing GEO Auditing Tool for Generative Engine Optimization – Explained in 3 Minutes
Today, I’m thrilled to share details about our latest product update: GEO Audit. Previously, the GEO Auditing tool has been instrumental in uncovering blind spots and providing actionable insights to improve your brand and website performance. Now, we’re excited to introduce the all-new GEO Audit. This article covers everything you need to know about how […]
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AI Search Experiences
Introducing Support for Google AI Mode, Gemini & Copilot
OtterlyAI Now Supports Google AI Mode, Copilot & Gemini: Complete AI Search Visibility Across Six Platforms The AI search evolution isn’t coming – it’s here. And if you’re not monitoring your brand across all AI platforms, you’re already behind. While traditional SEO professionals debate the future of search engine optimization, a seismic shift is happening […]
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AI Search Experiences
How to Find Real Prompts in Google Search Console (and Analyze Them in OtterlyAI)
I love Google Search Console. It’s hands down one of the best SEO tools ever made – because the data and insights come directly from Google itself. And now that Google Search Console (GSC) also tracks queries from AI Overviews and AI Mode, we all have access to real prompts that real users type into […]
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AI Search Experiences
Introducing OtterlyAI 2.0 – The Easiest Way to Rank #1 on ChatGPT
Monitor, analyze, and outrank your competitors on AI Search Engines — automatically. Hi everyone!I’m Thomas, CEO and co-founder at OtterlyAI. Today, I’m thrilled (and honestly a little giddy) to share our biggest leap forward yet: OtterlyAI 2.0 is here. If you’re a marketer or SEO manager, you know the game is changing fast: AI search […]
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AI knowhow
AI Search Experiences
SEO
AI is eating your ads. What GEO can do about it.
Remember when SEO was just about stuffing keywords into your content? Those were simpler times, my friend. Link to the presentation. I’ve been watching the digital marketing world get turned upside down, and honestly? It’s both terrifying and fascinating. If you’re a marketer, business owner, or anyone who depends on Google traffic to pay the […]
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AI Search Experiences
How Bacula Enterprise Won the AI Search Battle for HPC Backup: A GEO Case Study
Bacula Enterprise has achieved #1 ranking in ChatGPT responses for “best HPC backup software” by using its strategic Generative Engine Optimization. This case study shows how a specialized B2B technology company can use structured content, semantic authority building, and AI prompt monitoring to dominate a narrow range of AI-powered search results. Introduction The digital marketing […]
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AI Search Experiences
Why LLM Monitoring Isn’t Actionable
Yes, you read that right. Large Language Model (LLM) Monitoring isn’t actionable, and LLM Optimization (LLMO or LLM SEO) isn’t a real thing. Hi, I’m Thomas, CEO and Co-Founder of OtterlyAI. Today, I want to address a topic that’s been on my mind for some time now. Bear with me – my goal here is […]
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AI Search Experiences
Google AI Mode Set to Become the Default Search Engine + Our Initial Test
On May 20, 2025, Google unveiled AI Mode to the public, making it accessible to all U.S. users through Google Search Labs. They also announced that the features showcased at Google I/O would roll out nationwide in the weeks ahead. Why is this such a pivotal moment for Search, and how is it reshaping Search […]
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AI Search Experiences
UI vs API: Why are the results from the API different from the UI in Perplexity and ChatGPT?
The AI responses you encounter on platforms like ChatGPT.com or Perplexity.ai—including features like web citations—may not perfectly align with the results produced by the corresponding API. This article explains the key differences and what they mean for anyone tracking AI search outputs. API vs UI text output on ChatGPT & Perplexity In February 2025, ChatGPT […]
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AI Search Experiences
Why does ChatGPT provide different answers to the same question?
Why does ChatGPT give different answers even when I ask the same question multiple times? ChatGPT can offer varying answers to the same question because it’s designed to be both creative and adaptable in its replies. Even with an identical prompt, the model doesn’t always generate responses in exactly the same way. This flexibility is […]
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AI Search Experiences
Intent Volume & Relevancy Score Explained: How Intent Volume for ChatGPT works inside OtterlyAI
“How can I see the search volume for ChatGPT queries?”“How can I view the queries people are using on ChatGPT?” At OtterlyAI, we’ve welcomed over 3,000 marketing professionals and SEO experts to our platform, and this is one of the most common questions we hear. Marketing teams are eager to evaluate how relevant certain search […]
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AI Search Experiences
The State of German ChatGPT – The Most Visible German Websites on ChatGPT
There’s no question: ChatGPT is reshaping how people search, discover, and decide. What started as a curiosity is now a fully-fledged AI search engine, integrated into the daily habits of millions — especially after the February 2024 update that introduced native search to all users. At OtterlyAI, we built our platform to help marketing teams […]
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AI Search Experiences
How To Rank in AI Overviews: How to Get Your Brand Mentioned, Not Missed
Why AI Overviews are stealing your search traffic—and how to get your brand back in the conversation. Something strange is happening in your analytics dashboard. Traffic from organic search is dipping. Your top-ranking blog posts? They’re suddenly underperforming. Conversions from SEO are less predictable, and the playbook that worked for years now feels… off. If […]
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AI Search Experiences
The State of AI Search in 2025: What Every SEO and Marketing Pro Needs to Know
If it feels like the search landscape is shifting beneath your feet… you’re not wrong. With Google’s AI Overviews, Perplexity, and ChatGPT Search now powering answers for millions of users, marketers are facing a brave new world of organic visibility. Ranking #1 in classic blue links? That’s so 2022. To help brands navigate this transformation, […]
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AI Search Experiences
Introducing the Agency Partner Program: Let’s Win the Future of AI Search—Together
We’re thrilled to announce something that’s been brewing behind the scenes for a while now: the launch of the Otterly Agency Partner Program! As AI Search transforms how people find, create, and connect with content, marketing agencies face a big question: evolve—or get left behind. At OtterlyAI, we’ve seen firsthand how generative engine optimization (GEO) […]
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AI Search Experiences
What Search Prompts Should You Track on ChatGPT
One question we hear often is: How do I choose the right prompts to monitor in AI Search? This comes up a lot, and it’s no surprise. User behavior is evolving. More people are shifting from Google to ChatGPT for their research, and instead of relying on keywords, they’re using prompts. Some prompts are incredibly […]
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AI Search Experiences
Unlock the Potential of Generative Engine Optimization (GEO): Announcing the GEO Audit
At OtterlyAI, we’re dedicated to pushing the boundaries of AI-powered search marketing. Today, I’m thrilled to introduce our latest innovation: the GEO Audit Tool (Generative Engine Optimization Audit), now available within OtterlyAI. Our mission is to empower marketing teams with the insights they need to maximize their AI search visibility. Why Generative Engine Optimization Is […]
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AI Search Experiences
Google AI Overviews coming to Europe
Hi there, just a quick update for you. Google announced yesterday that Google AI Overviews are now being rolled out to nine additional countries: Key Detail: Initially, AI Overviews will only be accessible to users who are logged in and aged 18 or older. With Google’s ongoing global expansion of AI Overviews, we’re witnessing significant […]
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AI Search Experiences
How to Track Links on AI Search Engines: Which Websites Appear?
I frequently receive these questions—so often, in fact, that I thought it was time to address them directly. Which websites appear on AI Search? How can I ensure my website is featured on AI Search? This guide will provide all the information you need to answer both of these questions. At OtterlyAI, our mission is […]
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AI Search Experiences
Search Volume on AI Search – How to Track Search Volume for ChatGPT & Perplexity
Let’s dive into the topic of Search Volume statistics today. Search Volume is a critical metric that adds valuable context to our SEO strategies. As a marketer, I’ve relied on Search Volume data to: During my previous role as VP of Marketing at a B2B SaaS scaleup, I managed a team of 25 marketers, including […]
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AI Search Experiences
google search
Top AI Search Engines in 2025: The Complete Overview
What are AI search engines? AI search engines are search tools that use artificial intelligence to deliver more accurate, contextual, and conversational results. Unlike traditional search engines, which rely heavily on keywords and backlinks, AI-powered search engines analyze intent, context, and natural language to provide direct answers, summaries, or conversational responses. Key characteristics of AI […]
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AI knowhow
AI Search Experiences
LLMs
SEO
10 Best AI Search Monitoring Tools: Track Brand Visibility Across AI Search Engines (2026)
AI search monitoring is the practice of tracking how your brand, products, and content appear in AI-generated search results from platforms like ChatGPT, Perplexity, Google AI Overviews, Gemini, and Claude. As AI search engines now process billions of queries daily, monitoring your visibility in these engines has become as essential as traditional SEO rank tracking. […]
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AI Search Experiences
How do I Appear in ChatGPT Results?
Before we get started, I want to give a big shoutout to Rand Fishkin for his insightful LinkedIn post on this very topic. You can check it out here. Many of us have been asking the same pressing question, and I hear it regularly from OtterlyAI prospects: If you’re looking for a deep dive into […]
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AI Search Experiences
ChatGPT Search Monitoring: How to track web links with OtterlyAI
On February 5th, ChatGPT introduced its latest update: ChatGPT Search. Since then, this feature has been accessible to all users in supported regions—no signup required. This is a significant development. Why? Because now, everyone can use ChatGPT’s web search, and at OtterlyAI, we’re able to track web links and citations referenced in ChatGPT Search. How […]
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AI Search Experiences
AI Brand Monitoring Tools: The Ultimate Guide to Protecting and Growing Your Brand in 2025
In today’s fast-paced digital landscape, brand perception can make or break a business. With thousands of conversations happening across the internet every minute, companies need to stay alert and responsive. That’s where AI brand monitoring tools come in. These powerful tools use artificial intelligence to help brands track mentions, analyze sentiment, identify trends, and respond […]
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AI Search Experiences
Multi-Country AI Search Monitoring: Track Google AIO, ChatGPT & Perplexity Across Markets
We are excited to announce that OtterlyAI now supports country monitoring for Google AI Overviews, ChatGPT, and Perplexity.AI! This new feature allows you to explore country-specific differences and compare how your brand and website rank in different markets.
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AI knowhow
google search
SEO
Top Tools for Google AI Overview Tracking
The LLM / AI search Revolution and Your Search Visibility Let’s be real, the world of search is changing, and it’s changing fast. Google’s AI Overviews are no longer a distant concept; they’re here, and they’re impacting how users find information. As a seasoned startup founder and product marketer, I know firsthand how crucial it […]
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SEO
Hubspot’s Content Decline: The Death of TOFU Content or a Wake-Up Call for Marketers?
Hi there. This is Thomas, co-founder here at Otterly.AI. I’m writing this post because there has been a lot of noise on LinkedIn (and probably on many Slack channels) in the last few days about the decline of Hubspot’s organic traffic. To be precise: a decline in the organic traffic of Hubspot’s blog. Since Hubspot […]
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AI Search Experiences
Otterly.AI now available on Semrush App Center
Today, we are thrilled to announce our partnership with Semrush and the launch of our AI Search Monitoring App in the Semrush App Center. As the industry leader in Search Engine and Digital Marketing solutions, Semrush provides an ideal platform to introduce AI Search Monitoring to its vast user base. This partnership represents a significant […]
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Otterly.AI podcast
Weekly Otterly.AI podcast #6 – Exiting the stealth mode with Otterly.AI
Welcome to this week’s Otterly.AI podcast, where we’re diving deep into the origins of our brand, celebrating our milestones, and sharing insights into the exciting future of AI search monitoring.
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AI Search Experiences
Industry first AI search monitoring company Otterly.AI exits stealth with over 1,000 users
Industry first AI search monitoring company Otterly.AI exits stealth with over 1,000 users Founded by SaaS industry veterans, Otterly.AI launched to support brands with generative AI search engines including ChatGPT, Google AI Overviews and Perplexity.AI Otterly.AI, the industry first AI search monitoring solution for marketing teams and brands, today announces its launch from stealth with […]
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Otterly.AI podcast
Weekly Otterly.AI podcast #5 – How to analyze any website for GAIO (AI search)
In the rapidly evolving world of search, where AI-driven platforms like ChatGPT, Perplexity, and Google’s AI search are reshaping how brands are discovered, staying ahead requires more than just traditional SEO. It demands strategic insight into how brands like HubSpot position themselves in the era of conversational AI. In Episode 5 of the Weekly Otterly.AI […]
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AI Search Experiences
Introducing Otterly.AI’s New Pricing: Easy Start, Simple Scale
Hi there, this is Thomas, co-founder at Otterly.AI. Today, I’m excited to share some important updates to our pricing structure! At Otterly.AI, we are committed to empowering marketing teams of all sizes with an AI search monitoring solution that provides actionable insights to improve their marketing, SEO, and content strategies. Whether you call it GEO […]
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AI Search Experiences
The Complete Guide to Generative Engine Optimization (GEO): What is GEO?
Did you know that over 1 billion people now use AI-powered search engines like ChatGPT, Perplexity AI, and Google’s AI Overviews to find information? Yet 89% of businesses have no strategy for optimizing their visibility in these platforms. While traditional SEO (Search Engine Optimization) focused on ranking in search engine results pages, a new discipline […]
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Otterly.AI podcast
Weekly Otterly.AI podcast #4 – WTF is AIVO – AI Visibility Optimization
This week’s Otterly.AI podcast discusses AI Visibility Optimization (AIVO), exploring new SEO strategies and the evolving landscape of AI-driven search engines. Highlights 🎉 Introduction to AIVO and its significance in modern SEO. 🌍 Claus shares his experiences in Greece, reflecting on the evolving digital landscape. 📈 Discussion on various AI-related acronyms and their implications for […]
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AI Search Experiences
Link Tracking for Google AI Overviews – Getting Started in 7 Minutes
One of the main questions I hear these days from marketing and SEO experts is: How do I track links and citations on Google AI Overviews? The reality is, it’s not that easy. And that’s why we built Otterly in the first place: to give you an easy way to track links and citations in […]
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AI Search Experiences
How to monitor keywords for Google AI Overviews, ChatGPT and Perplexity
Monitoring how your content appears in AI-driven platforms like Google AI Overviews, ChatGPT, and Perplexity is essential for maintaining and enhancing your online visibility. Here’s how you can approach this for each platform, with the help of Otterly.AI. Tracking Google AI Overviews has become vital for businesses looking to enhance their digital marketing strategies with […]
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AI Search Experiences
How visible is your brand and content on AI Overviews, ChatGPT & Perplexity (Product News)
Today, I’m super excited to share the latest product updates from Otterly.AI with you. Otterly.AI helps you as brands and marketing teams to understand how visible your brand and content is on Google AI Overviews, ChatGPT, and Perplexity. Getting started is easy. It takes less than 7 minutes to successfully monitor keywords and prompts. “Otterly.AI […]
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Otterly.AI podcast
Weekly Otterly.AI podcast #3 – How to get your brand mentioned by AI
Tom Peham and Klaus-M. Schremser (two veterans in growth marketing and SEO) are discussing the future of SEO and AI-based search. Both are co-founders of Otterly.ai and are discussing in this weekly podcast how you can influence LLMs and AI-based searches to mention your brand (based on an article of Andy Crestodina, Orbit Media). Find a summary of the contents […]
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Otterly.AI podcast
Weekly Otterly.AI podcast #2 – How to get your brand into AI overviews?
Tom Peham and Klaus-M. Schremser (two veterans in growth marketing and SEO) are discussing the future of SEO and AI-based search. Both are co-founders of Otterly.ai and are discussing in this weekly podcast what to do to be present with your brand in Google AI-overviews, ChatGPT and Perplexity.ai. Listen to their podcast to prepare for […]
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AI Search Experiences
ChatGPT search – A Google competitor?
Picture this: you’re diving into research, maybe on something complicated like AI in marketing or a new regulation for data security. You type your question into Google, hit enter, and there it is—page after page of blue links. Some take you where you want to go, but others lead to ads or unrelated pages. After […]
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Otterly.AI podcast
Weekly Otterly.AI podcast #1: Is ChatGPT taking over Google?
Tom Peham and Klaus-M. Schremser (two veterans in growth marketing and SEO) are discussing the future of SEO and AI-based search. Both are co-founders of Otterly.ai and are discussing in this weekly podcast how the landscape of search is changing and what impact your brand and business is facing from AI-based searches. Find a summary […]
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Uncategorized
How to Rank in Google’s AI Overviews: A Comprehensive Guide
The Rise of Google’s AI Overviews The search landscape has undergone a seismic shift with the introduction of Google’s AI Overviews. Formerly known as the Search Generative Experience (SGE), this new feature represents one of the biggest changes to search and SEO in the last two decades. Google has now rolled out AI Overviews to […]
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AI Search Experiences
Nobody really knows how often an AI Overview is triggered
Hey You! Have you ever wondered how often Google’s AI Overview shows up in search results? It turns out, nobody really knows for sure. This article digs into the data from a few sources to figure it out. This week, I’m thinking a lot about Google’s AI Overview and all the different facts and figures […]
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AI Search Experiences
ChatGPT SEO Monitoring: How to track your content and brand ranking on ChatGPT
Hi there, this is our guide for ChatGPT Search Engine Optimization (some call it already Generative Engine Optimization (GEO) and how to rank with your content and websites on ChatGPT. Introduction to ChatGPT and its role in SEO So, you’re probably thinking: Is ChatGPT a relevant search engine for me and my audience? Developed by […]
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AI Search Experiences
Perplexity SEO (2026): How to Rank by Getting Cited as a Source (Not Just “#1”)
Updated: Feb 2026Audience: SEO professionals Perplexity isn’t a traditional search engine. It’s an answer engine: users ask a question, Perplexity generates an answer, and it cites sources inside that answer. So when people ask “How do I rank on Perplexity?” the practical translation is: How do I get my pages selected and cited as sources inside Perplexity answers? […]
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AI Search Experiences
How Often Do AI Overviews Appear in Google? Here’s How to Track It!
One of the first questions we most often hear at Otterly.AI is: How do I know if an AI Overviews is appearing on Google for my particular keyword? The short answer. Most often marketers don’t know. And then they start manually research that. If you are in the United States and have signed up for […]
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AI Search Experiences
How to Track Google AI Overviews: Monitor and Improve Your Brand’s Visibility in AI Search (2026)
Google AI Overviews (formerly Search Generative Experience or SGE) are AI-generated summary responses that appear at the top of Google search results for an increasing number of queries. Tracking your brand’s appearance in these AI Overviews has become a critical part of search visibility strategy, as they occupy the most prominent position on the SERP […]
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AI Search Experiences
SEO Monitoring for Google AI Overview & Perplexity.AI
Today, I’m really excited to announce the following product update from Otterly.AI. OTTERLY.AI will support content and brand monitoring for: In other words: Otterly.AI will allow you to monitor how visible your content and brand is within Google AI Overviews as well as Perplexity.AI. In addition, Otterly.AI will give you all the links & citations […]
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LLMs
How to block GPTBot (OpenAI’s web crawler) from accessing your website
If you don’t want your content to be used by Open AI’s GPT models (for training purposes e.g.) you can disallow the GPT Bot in your robots.txt. What is the GPTBot? GPTBot is the web crawler from OpenAI. It is used to train their models as well as for providing real-time information in ChatGPT (and […]
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LLMs
Which LLM has access to the internet?
If you’re trying to understand LLM content output and how it’s actually being displayed and used on the frontend user interface, you might run into the question: Does the LLM have access to the internet? Does it have web browsing capabilities? This is a very valid question if you are working as a SEO or […]
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Content AI
How to Perform a Content Gap Analysis with ChatGPT – in 2 Minutes
So, ever wondered why your competitors are outshining you on Google? It’s probably all about the content game. Don’t sweat it though, I’ve got a nifty little exercise for you to bridge that gap. Let’s conduct a Content Gap analysis with ChatGPT! Here’s how it goes down: I’ll throw in a blog post on your […]
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AI Search Experiences
LLMs
Can GPT-4 Browse The Internet?
Gartner is claiming that 50% of all organic searches will be gone by 2028. Whether that will be correct or not remains to be seen. But let’s think this through. ChatGPT becomes a new AI-powered Search Experience. But right now, knowledge cutoff dates are a real deal. So GPTs don’t have real-time information (yet). Their […]
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Content AI
How Content AI Monitoring is Revolutionizing the Way Businesses Operate
We anticipate that traditional search results may become less visible as AI elements push them further down the page. This means the rate at which users click on these results, currently estimated at 30-45% for the top spot, could potentially drop significantly. However, it’s crucial to understand that we don’t have firm data to back […]
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LLMs
Prompt Research
Mastering Brand Monitoring on ChatGPT
This is the Untapped Resource Every Marketing Manager Should Use. As a marketing manager, you understand the importance of maintaining a strong brand presence. Yet, amidst the hustle and bustle of social media platforms, SEO, and content creation, have you considered monitoring your brand on ChatGPT? ChatGPT is a promising new platform that many of your consumers […]
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AI Search Experiences
LLMs
How to Influence Generative AI Outputs of LLMs for Enhanced AI Optimization
Is it possible to influence the output of Language Learning Models (LLMs)? Or to put it another way: Is there a way to ‘optimize’ your content to make it more visible within various LLM parameters? This is a question that has emerged from concerned marketers recently. In a nutshell, the answer is: You can, indeed. However, […]
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Prompt Research
Keyword & Prompt Research for AI-powered Searches with Otterly.AI
In the world of traditional Search Engine Optimization (SEO), we could answer questions like: Do we rank in the top 10 organic positions?What keywords rank in the top 3 organic results?How has our average position changed over time? In a new world where AI-powered conversational search experiences rule, and we are not getting any data […]
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AI Search Experiences
Large Language Models vs AI-powered Search Experiences – What’s the Difference?
What’s the different between LLMs and AI-powered Search Experiences / interfaces? That’s the key question we are answering in this article. TLDR: Large Language Models (LLMs) are powering many so-called AI-powered Search Experiences right now. Various different LLMs are used in different Search Interfaces. The most prominent LLMs are right now GPT-4 (from Open AI), […]
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AI Search Experiences
Will Perplexity.ai replace Google Search?
What is Perplexity.AI? Perplexity.ai is a company that specializes in natural language processing (NLP) and artificial intelligence (AI) technology. They offer solutions for various industries, such as healthcare, finance, and customer service, to help businesses automate processes and improve customer interactions through the use of AI-powered tools. Their technology can analyze and understand large amounts […]
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AI Search Experiences
Revolutionizing Marketing: 4 Predictions for AI-Powered Search Experiences
AI-powered Search experiences are on the rise. In this article, we are uncovering four predictions on how those AI-Search Experiences will change and revolutionise marketing. 1. Gartner predicts that organic traffic decreases by 50% or more due to Gen-AI powered search Here’s the quote from Gartner By 2028, brands will see their organic site traffic […]
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google search
Google won’t look like Google in 2024
Marketers, brace yourselves for some big changes.
While some of us are still trying to make sense of the evolution of ChatGPT and how we can make it “work” for our marketing teams, Google is introducing substantial changes to Google Search in 2024.
Here’s what you can expect and how you can prepare yourself, your marketing team, and your business for these changes.
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AI knowhow
LLM Knowledge Cutoff Dates: Every Major AI Model’s Training Data Cutoff (2026)
Keeping up with the knowledge cutoff dates is a hassle. Therefore we summarized the knowledge cutoff dates in this post. This post will be regularly updated. Keep it saved/bookmarked.
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google search
Zero-Click Searches on Google Are Growing – It’s Getting Worse in 2024
In this article, we’ll cover the basics of Zero Click Searches and why their appearance is growing in 2024.
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