Weekly Otterly.AI podcast #6 – Exiting the stealth mode with Otterly.AI - AI Search Visibility Blog | Insights & Data | Otterly.AI

Welcome to this week’s Otterly.AI podcast, where we’re diving deep into the origins of our brand, celebrating our milestones, and sharing insights into the exciting future of AI search monitoring.

Watch it on Youtube

  • The YouTube Citation Study 2026

    Use ChatGPT to summarize OtterlyAI’s YouTube GEO Study: What Actually Gets Your Videos Cited by AI Search YouTube has over 2.7 billion monthly active users and consistently ranks among the top 10 most cited domains in AI-generated search responses. That makes it more than a social media channel. It’s become an essential part of AI…

  • We Tested AI vs Human-Written Content. The AI Page Won by 40x.

    Use ChatGPT to summarize To be honest, the following words are not easy for me to write. Why? Because I’ve been telling everyone in the past few months and weeks: DON’T use AI-generated content on your website. I haven’t believed in the hype. I was pretty sure that AI-generated content doesn’t rank on Google, nor…

  • OtterlyAI Earns Top AEO Platform on G2’s Best New Software Awards 2026

    Use ChatGPT to summarize OtterlyAI has ranked #10 on G2’s 2026 Best Software Awards, earning a place on the Rookies of the Year list. OtterlyAI is the only company in the Answer Engine Optimization (AEO) category to place in the overall Top 10. G2 evaluated 25,115 products across software categories. Of these, 211 met eligibility…

podcast

The Origin of “Otterly.AI”

Why the name “Otterly.AI”? It all began with a brainstorming session. As a team, we wanted a name that represented sharp observation—a key feature of our AI-powered search monitoring platform. After consulting with ChatGPT (as any modern marketer would), we discovered that otters are known for their keen eyesight. Plus, they’re undeniably cute, which adds a memorable touch to our branding.

The domain “Otterly.ai” was available, and the rest is history. Fun fact: while we wear glasses, Otterly.AI metaphorically enhances our “eyesight” by providing unparalleled insights into AI-driven search landscapes.

Exiting Stealth Mode with a Bang: Celebrating 1,000 Users

This week marks a monumental milestone for Otterly.AI as we officially exit stealth mode and celebrate our first 1,000 users. Reflecting on our journey from a few early adopters to a thriving community, it’s been incredible to witness the rapid growth.

A Key to Our Success: Targeting Business Email Domains

One of our strategic decisions was disallowing Gmail signups. This approach helped us identify users from major companies early on, enabling us to tailor our solution for professional marketers and SEO specialists.

Meet the Founders

Klaus-M. Schremser

Klaus-M. Schremser—the “M” stands for marketing—is a serial entrepreneur with a deep passion for blending psychology with strategy to create impactful marketing campaigns. With a track record that includes:

  • Founding Gentics, a content management vendor
  • Leading growth at Usersnap
  • Building several SaaS ventures

Klaus-M.’ insights into SEO and organic traffic are a cornerstone of Otterly.AI’s success. Fun fact: he once set a Guinness World Record for hosting the largest underwater press conference in 2007.

Thomas Peham

Thomas describes himself as an “accidental marketer” who initially turned down a marketing job. Now, with over a decade of experience, he has built and scaled marketing teams for startups and scale-ups like Usersnap and Storyblok. His passion for solving visibility challenges led to co-founding Otterly.AI.

What Makes Otterly AI Different?

As of December 2024, Otterly.AI is the only platform capable of monitoring citation links at scale across ChatGPT, Perplexity AI, and Google’s AI overviews. These actionable insights empower marketers to:

  • Measure brand and product visibility.
  • Optimize search prompt strategies.
  • Track citation links and improve rankings.

The Future of Search and AI in 2025

As businesses prepare for 2025, understanding and adapting to AI-driven search platforms is critical. While Google remains dominant, tools like ChatGPT and Perplexity AI are gaining traction. Here’s what’s ahead:

  1. AI Search Integration: Shopping assistants like Perplexity’s are reshaping e-commerce.
  2. New Opportunities for SEO: Citation links are becoming key actionable elements for optimizing AI search rankings.
  3. Adapting to Change: Marketing teams must stay ahead of emerging AI search trends to remain competitive.

Partnering with Otterly.AI

As we continue to innovate, we’re inviting users to become alpha and beta testers for upcoming features. If you’re interested, reach out via LinkedIn or email us at [email protected].

Wrapping Up

With 1,000 users and counting, Otterly AI is just getting started. Whether you’re a brand marketer or an SEO specialist, our platform offers the tools you need to navigate the future of AI-driven search. Let’s tackle 2025 together—one search insight at a time.

Stay tuned for exciting updates in the coming weeks, and as always, thank you for being part of the journey!